Filed under Random links …
- Facebook is one of the very few Valley companies whose senior management, starting with the CEO, understands design as a sustainable competitive advantage. Why design is the secret engine of the social network
- The brain, it seems, does not make much of a distinction between reading about an experience and encountering it in real life; in each case, the same neurological regions are stimulated. Your Brain on Fiction
- The easiest way to make a story engaging is to personalize it, to say “this is something that happened to me”. Everyone knows this on some level. Urban legends happen to “a friend of a friend” because, just by adding that phrase, you have made the story twice as interesting as one that happened to someone to whom you have no link at all. Putting the I in Story
- In the research we’ve been doing on what it takes to design great experiences, we’ve found the organizations that use outside UX consultancies are less likely to produce great designs over the long term than those that do the work in house. The issue is that great designs aren’t a one-shot thing that you create and then move on. They need constant attention, adjustment, and even rethinking on a regular basis. How well has the UX client services model adapted to the way products are built today?